How Social Media and Technology are Changing the Way We Do Business

Business has always been a fast paced industry. Movers and shakers have to get out there and make deals and connections with others, they have to stay abreast on the latest news in their industry and they have to do whatever they can to be sure they are appealing to their target audience. While the principles of business have remained the same for more than 100 years now, the landscape of the business world and how we conduct our everyday duties has changed drastically because of technology and social media. Today, we have so many new and different tools at our fingertips that have made business so much faster and easier. Here are just some of the ways that social media and technology have changed the way we do business.

Technology Has Made Global Business Easier

Gone are the days of trying to make phone calls on static-filled phone lines to other countries. These days, a simple Skype call enables business people from all over the world to sit face-to-face and make deals and connections. Email means we can always connect with others in other parts of the world, no matter what time it is. There are also thousands of different programs and applications that allow business users to share files and documents completely online. In short, technology has enabled businesses to expand at unprecedented rates, reaching people all over the world that many companies never thought they would be able to reach. Global ecommerce is now a reality and will only continue to grow.

Technology has also made eCommerce payments and the exchange of money much simpler and faster. Because of options like PayPal, people can buy and sell items on the Internet simply without fear of their safety and security being compromised.

Social Media Has Given Consumers More Power

Social media has changed the landscape of business in ways we are still trying to figure out. The first thing it does is bring the customer closer to large companies and brands than ever before. Customers are now able to interact with companies on a very close, personal level. They can share their likes and dislikes about products and services and they can offer their recommendations for how these things can be improved. Companies everywhere are taking notice and using the information that they glean from social media sites to cater to their customers.

Companies are also able to offer incentives and contests for customers much easier. Twitter and Facebook contests are easy to hold, very low cost and can attract a huge audience. This is a win-win situation for businesses and for customers.

Businesses are also able to use social media for their marketing efforts and can essentially get their customers to continue marketing their business. A company can share information about products and specials and as customers share this information, even more exposure is gained for the business. This means that a successful business will continue to get discussed and discovered by more and more people simply by word of mouth online.

On the flip side, social media can also cause problems for businesses. If a huge gaffe is made by a company, this can be shared on a global level. Damage control has to be done and the reputation of the business online must be managed closely in order to avoid huge issues.

Business is conducted in completely different ways today than it was just a few short years ago because of the boom of social media and technology. Today, a business must use the latest technologies and have a social media presence in order to be successful on any level.


What is White Hat SEO?

Google is never against optimization but definitely, slaps every time someone tries to manipulate their program, i.e., their search algorithm. With their new algorithms like Humming Bird or their RankBrain codes, they are more capable of extracting not only the exact meaning but also the user intent behind that search query.

You will find from every reputed resource that SEO doesn’t work anymore like it used to work in back years. I mean, you can’t rank well just with filling keyword around Pages or build thousand of directory and forum links. That’s Past – forget it that Google will only rank you because you’ve thousands of low-value links pointing to your money website.

White Hat SEO is something which is not manipulative, which involves everything that is recommended by Google and which helps users as well as search engines. Google also warns webmasters not to get involved with bad service providers claiming #1 rankings.  See what Google says about it:

Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site.

It’s your time to choose a legitimate Calgary SEO agency which gets things right on the track rather than having damage to search performance.

You Don’t Need Over Optimization:

Did I say this? OK fine, that’s right. Never over-optimize a web page. Think like you’re just filling your keywords (for which you’re trying to improve your web page rankings) with-in your text. You don’t even need to think about bots (search engine crawlers) here. Just be clear to users what do you have to say, and stick to that. That will keep you far away from content issues. Sometimes an image has more worth than 1000s of words, though Google can’t depict the text from Image, so you have to specify the significance of that image to search engines (with the use of ALT attribute) technically.

Do You Need Links?

Yes, but not manipulate. Google can differentiate natural from unnatural links. Unnatural links usually have involvement with link policies like buying or selling links, link exchanges, sponsored contents, links from low-quality sites, links from PBN etc. Not every link is treated equally and that matters a lot. There are some legitimate ways you can earn backlinks from related websites.


Anyone claiming you the number one rankings is no more a truth. I mean, you can, but Google (and I J) algorithms are smart enough to rank websites which are worth enough to satisfy the user’s requirements. From information structure to reliability, credibility and user experience, Google will use every signal to generate the rankings of all indexed resources. So your job will be to make your website better (for users) and let Google does rest of the thing.